2019 Report and 2020 Plan

March 2020

For the PyeongChang 2018 Legacy Foundation

Table of Contents

1 Overview … 1 2 Looking back at 2019 … 1 2.1 PyeongChang Olympic Values School Visit Programme … 1 2.2 PyeongChang 2018 Youth Sports Camp … 2 2.3 Girls Ice Hockey School … 3 2.4 Sliding Centre Ice Maker Workshop … 3 3. Education 2020 … 4 3.1 Soohorang Bandabi Sports Camp … 4 3.2 School Visits and Educational Workshops … 7 3.3 “New Horizons” Sliding Champion … 8 4. Sports 2019/20 … 10 4.1 Dream Programme 2020 … 10 4.2 Creation of the new campaign brand … 11 4.3 PyeongChang 2018 Legacy Events … 13 4.4 Imagine Peace Camp PyeongChang … 15 4. Events 2020 … 17 4.1 PyeongChang Peace Forum 2020 … 17 4.2 Sustainable Tourism and Use of Non-Sports Venues … 18 5. Project Monitoring … 19 6. Use of Olympic Properties … 20 7. Appendix … 21 7.1 Youth Interview Questions … 21 7.2 Adult Interview Questions … 25

1 Overview

Programme Goals The vision for the PyeongChang Olympic Winter Games is to create a “New Horizons” for winter sports in Asia, to develop exceptional winter sports facilities and encourage Asian nations to participate in the winter sports. Since 2004, Gangwon Province has been running the Dream Programme to achieve this goal, while the PyeongChang 2018 Legacy Foundation continues further with the mission on achieving the “New Horizons” in Asia including the following initiatives: i. Education and promotion of sport and youth in Korea ii. Development of winter sports iii. Promotion of peace through sport in the Korean Peninsula iv. Promotion of social development through sport in Gangwon Province

2 Looking back at 2019 2.1 PyeongChang Olympic Values School Visit Programme

The PyeongChang Olympic Values School Visit Programme is a nationwide initiative started in 2015 to directly engage youth in Korea to promote the PyeongChang Olympic Winter Games. With many students having little access to winter sport facilities, POCOG developed an educational programme where we were able to bring winter sports directly to schools. The secondary aim of the programme was to teach students positive values through sports activities. The Programme was open to all schools throughout Korea with over 400 schools participating in the programme from July 2015 to November 2017. Since July 2019, the Foundation updated the School Visit Programme with activities highlighting the success of the PyeongChang Games. The educational goals of the programme were to

1. Promote winter sports to schools with little access to winter sports facilities: The Foundation created many winter sports that can be carried out at schools (wheel curling, ball hockey, wheel skiing etc) 2. Teach positive values through sports by engaging in student-instructor feedback session after each sports activity 3. Reignite the passion of the PyeongChang Olympic Winter Games to students in Korea by reengaging students through PyeongChang 2018 themed programmes The target audience of the programme was also altered to engage students who lacked the opportunity to visit PyeongChang during the Winter Olympic Games. Since July 2019, we were able to engage the total of 591 students, 489 students of them were from disadvantaged backgrounds, and 17 schools throughout 4 provinces in Korea. The programme consists of Olympic Values Interactive Quiz, Peace Pinwheel Activity, Visit by a Medallist and Winter Sport Experience Activities.

2.2 PyeongChang 2018 Youth Sports Camp

The Foundation invited 102 students from 6 different schools to PyeongChang for a 3-day camp to test the viability of running youth camps at Olympic venues. We used this opportunity to strengthen our sports-based values education programme and was instrumental in the creation of our core educational philosophy. During the 3-day camp the students were able visit several Olympic venues and take part in winter sport activities, meet with a medallist, take part in cultural activities and engage in PyeongChang’s Olympic Values Education Programme.

Education: - Sports based values education programme - Idea Hackathon (How to use Winter Olympic Values in the Summer) - Olympic Golden Bell (Interactive group quiz game on Olympic history & values) Winter Sports Experience: - Para Ice hockey - Curling Venue Tour: - PyeongChang Coastal & Mountain Clusters Medallist Mentoring Session: - Minsoo Han, Captain of the Korean Para Ice Hockey Team Cultural Activities: - Traditional Korean Camp Fire, visit to Korean traditional folk village

2.3 Girls Ice Hockey School

The after-school Girl’s Ice Hockey school is an initiative started by the Korean Ministry of Culture Tourism and Sport to encourage more girls to play winter sport in Korea. Running at 6 locations throughout Korea, the attendance fee for female students are free during the extra-curricular school ice hockey lessons along with equipment. The programme started in August 2019 and plans to conclude with a 3-day competition at Gangneung Hockey Centre. The Foundation provides educational programmes on the topics of: i. Olympic Values ii. Leadership iii. Sexual Harassment and Safeguarding

2.4 Sliding Centre Ice Maker Workshop

After a year’s absence, the Alpensia Sliding Centre’s track was reopened in October 2019. With the help of the IBSF, the Foundation invited track workers from Xiaohaituo Sliding Centre to PyeongChang for an Ice Maker’s Workshop. During the 7-day visit, the Korean ice makers worked together with their Chinese counterparts to complete the PyeongChang track. During the workshop the Korean ice makers passed their knowledge on: i. Ice Making Equipment ii. Refrigeration iii. Slushing & Scrapping

3. Education 2020

Aim

Location

3.1 Soohorang Bandabi Sports Camp

Official Gangwon 2024 Winter Youth Olympic Games Education Programme - Engage youth in Korea through sports-based values educational programmes - Open Olympic venues for youth to encourage more youth participation in winter sports June 2020 – January 2021 (83 Camps run throughout the year)

Duration Target Audience 20,000 Korean Elementary School Students 14,000 Elementary and Middle School Students KPI’s

6,000 students with impairments or from disadvantaged backgrounds 50% female students PyeongChang Olympic Values Education Centre, Alpensia Sliding Centre, Biathlon Centre, Cross Country Centre, Ski Jump Centre, Gangneung Hockey Centre, Gangnung Oval, Curling Centre

Soohorang and Bandabi Sports Camps aims to reignite Passion.Connected! and help build momentum for the 2024 Winter Youth Olympic Games.

Schedule

Main Activities

Through the 3-day camp, students will partake in sports-based values education, sports experience, meet Olympians, and take part in Gangwon themed cultural activities.

Sports Based Values Education Programme: Teach positive values through sports-based activities Sports Experience: Wheel Bobsleigh, Biathlon, Para Ice Hockey, Curling Cultural Activities: Traditional Gangwon Cooking, Traditional Korean sports classes Other Activities: Camp Fire, Meet a Medallist, Visit to Olympic Museum

Educational Philosophy (Sports-Based Values Education Programme) The Legacy Foundation’s Sports Based Education Programme is designed to provide a sport-based self-directed culture of learning for participants. Our goal is to break the traditional classroom setting and use sport as a tool to create fun and dynamic activities to instil positive values to participants.

The core values of all our educational programme are: Kindness: Treat each other with kindness so all participants can enjoy the learning sessions together. Inclusion: Ensure everyone is involved in the activities. No-one sitting out or waiting in long lines. 80/20 rule: At least 80% of all programmes to take part in activities and only 20% on learning the rules and for feedback sessions. Patience: Being patient with all participants and understanding everybody has different learning speeds. Solve your problems: Let participants solve their own problems, encourage them to share ideas with each other. Allow Mistakes: Create an atmosphere where participants can enjoy and learn from their mistakes. Redefine Winning: Explore new meanings of winning or success that might be different from traditional sports. Have Fun: Ensure everybody is having fun including the instructors, create an environment where learning is fun, especially through sport!

Other Considerations The programme aims not only to educate students but create a movement within Gangwon Province on positive social and economic models. These models include

i. Provide jobs to the local community a. Food to be sourced locally b. Work with local SME’s (The Request for Proposal specifically states the main contractor, for the camp, must work with a minimum of 4 local SME’s) i. Aim to contribute 40% of camp funds ($3,000,000) into the local economy ii. Environmentally friendly camp a. Plastic-free camp (ban on single use plastic items) i. Restaurants and venders are asked to join the campaign b. Students given option to join the Big Plastic Pledge iii. Gender Equality a. 50:50 student participation b. 50:50 camp staff

Financial Statement (Soohorang Bandabi Sports Camp) Income

Expenses

Item Use of Olympic Facilities (Sliding Centre, Hockey Arena, Oval) Accommodation Food Transportation Fee (buses) Labour Costs (full time teachers & staff) Cultural Experience Programme Promotion and Marketing Activities Classroom Rentals Sports Activity Expenses (Bobsleigh, Biathlon, Curling) Sports Equipment Car Rentals Travel Expenses Operational Costs (part time staff, insurance, office supplies, meetings)

Total Costs

Cost ₩1,200,000,000 $1,014,276 ₩1,283,720,000 $1,085,038 ₩1,673,480,000 $1,414,475 ₩807,000,000 $682,100 ₩921,600,000 $778,963 ₩230,000,000 $194,402 ₩100,000,000 $84,523 ₩140,000,000 $118,332 ₩390,000,000 $329,639 ₩140,000,000 $118,332 ₩78,000,000 $65,927 ₩21,000,000 $17,749 ₩925,200,000 $782,006 ₩7,910,000,000 $7,530,999

17,000 students pay ₩30,000 - ₩200,000 to attend the camp

Details Central Government Central Government Gangwon Province

Central Government Gangwon Province Gangneung City PyeongChang County Gangneung City PyeongChang County Camp fees Camp fees Camp fees Camp fees Central Government Central Government Central Government Gangneung City PyeongChang County Camp Fees

3.2 School Visits and Educational Workshops

Continuing from 2019, the Foundation seeks to double the participation of schools in 2020. We have already developed a partnership with the Korean Ministry of Education to promote this programme while the Ministry promising to send a memorandum to all elementary and middle schools in May 2020 to apply for this programme. We hope to have 50 schools in attendance of the programmes by 2020 and up to 10,000 students. We are also currently in talks with the University of Western Cape & The Foundation for Sport, Development, and Peace (Professor Marion Keim, Member IOC Olympic Education Commission) to run the train the trainer workshop for Korean teachers on the use of the OVEP toolkit. The first sessions are planned to start in summer 2020 (subject to change to winter 2020 due to coronavirus).

Furthermore, we are also looking to buy more winter sports equipment that are versatile even during the Summer season of 2020 and which can also be used in the Soohorang Bandabi Sport Camps.

Income

Item IOC Contribution to the Games Time Surplus Total Income

Expenses

Item School Visits (Transportation, Instructors, accommodation) OVEP Workshop Sports Equipment: Wheel Bobsleighs, Roller Skis, Laser Biathlon Rifles

Total Costs

Financial Statement (School Visits and Educational Workshops)

Cost

₩300,000,000 $253,567 ₩300,000,000 $253,567

Cost

₩70,000,000 $59,166 ₩30,000,000 $25,356

Details

Details

50 Visits 4 workshops for 100 teachers (25 teacher per workshop) ₩200,000,000 3 Bobsleighs, 50 sets of roller skis, 10 sets of Laser Biathlon Rifles & $169,045 other sports equipment (balls, goals) ₩300,000,000 $253,567

# Dollar amount in USD

3.3 “New Horizons” Sliding Champion

Develop new Olympic Winter Sport Nations by providing world class training at PyeongChang Venues - Train Summer sport athletes from South East Asian Countries in Bobsleigh & Skeleton with the aim to compete in the Beijing Olympic Winter Games August 2020 – February 2022 14 athletes from at least 4 nations that have never participated in a Target Audience Winter Olympic Games Target Nations: Cambodia, Laos, Vietnam, Indonesia Location

Duration

PyeongChang Olympic Sliding Centre Aimed as a more elite version of our Dream Programme, our Foundation is currently working with the KBSF (Korean Bobsleigh and Skeleton Federation) and the IBSF (International Bobsleigh and Skeleton Federation) to create a 2 year programme to train new sliding athletes from nations that have participated in a Winter Olympic Games. The programme aims to train new athletes at the PyeongChang Olympic Sliding Centre and then have them compete at international competition to gain a quota from the Beijing Olympic Winter Games. We are currently in the process of establishing communications with our target nations, who were selected based on their close economic ties to South Korea. After the completion of the programme we hope to link the new athletes to Korean sponsors so they can continue training and competing at international competitions after the Beijing Olympic Winter Games.

We have also set aside a budget to create a documentary that will cover the initial selection of the athletes to their journey to participating in the Beijing Olympic Winter Games. Selected Disciplines After consulting with the KBSF we have decided to focus on the following disciplines which we believe will give our athletes the greatest chance of competing in the Beijing Olympic Winter Games.

2- & 4-Man Bobsleigh: 4 athletes Women’s Monobob: 4 athletes Men’s Skeleton: 2 athletes Women’s Skelton: 4 athletes

Financial Statement (New Horizons Sliding Champion) Income

Expenses

Item Labour Costs (Cooches salaries, athletes per diems) Equipment (Bobsleighs, Skeletons) Miscellaneous Equipment (Helmets, Uniforms, Runners, etc) Accommodation, Car Rentals, Food Training and Competition Fees (Including Accommodation & Airfare) Documentary Production Costs Miscellaneous Expenses (Insurance, Travel expenses) Total Costs

Cost ₩530,695,158 $448,592 ₩370,000,000 $312,774 ₩99,304,842 $83,938 ₩500,000,000 $422,654 ₩209,600,000 $177,186 ₩200,000,000 $169,061 ₩90,400,000 $76,416 ₩2,000,000,000 $1,690,616

Details Central Government Central Government Central Government Gangwon Province PyeongChang County PyeongChang County PyeongChang County

# Dollar amount in USD

4. Sports 2019/20

4.1 Dream Programme 2020

Location

To provide an annual winter sports training camp to youth from countries where winter sports are not widely practiced 6-18 January 2020(13days)

Duration Target Audience 119 youth from 28countries (ages 13 – 17) KPI’s

19 disabled youth for para-winter sports 96 youth for Olympic winter sports 4 re-invited athletes for the home coming event Alpensia Ski Resort, Alpensia Sliding Centre, Alpensia Cross Country Centre, Alpensia Ski Jump Centre, Gangneung Curling Centre

The Foundation has secured funding from the government to organize a 13-day winter sports academy at Olympic venues. The aim of the programme is to support the shared growth of winter sports globally, and to nurture young winter sports athletes all over the world. The main contents of the programmes are

i. Winter Sports Academy a. Snow Sports: Alpine Skiing, Para-Alpine Skiing, Snowboarding, Cross-country Skiing, Bobsleigh b. Ice Sports: Short Track Speed Skating, Figure Skating ii. Olympic Venue Tours iii. Korean culture experiences and friendship-building activities a. Seoul and Gangwon-do tours b. K-Pop music and dancing lessons c. Taekwondo( Korean martial art) lessons

4.2 Creation of the new campaign brand

By using the legacy from PyeongChang 2018, to create an integrated sporting festival that provides winter sports experience for the general public From season 2019/20 (pre-launch) Promotional events, international sports events(legacy events), sports educational academy, sports seminar, cultural events and etc. Project phases Brand development - Naming, Design, Strategic planning, Pre-launched, Brand Awareness Building 2nd Phase - Brand Image Building 3rd Phase - Brand Reinforcement(Official launch) Main goal

Maximizing marketing value and revenue to continue winter sports activities in Korea with targeted sponsors and client groups Our campaign brand 'Play Winter' means “it is time for everyone to enjoy the great legacy from PyeongChang 2018”. It is not only to integrate IF events organized by NFS but also other programmes that will be added after the official launch. This includes our educational programme 'Paly Winter Academy' which is currently being discussed with the ministry of culture, sports, and tourism, Korea, and is designed to engage more people in winter sports.

The key activities including core sports events will be conducted under the consistent massage 'Let's Play Winter' and will be used for the promotion of GANGWON 2024.

< Play Winter BI > PR & Marketing Communication

< Graphic Motif >

Our foundation had a sponsorship agreement for one season with one of the main finance groups in Korea, KB Financial Group. Our marketing communication strategy is plan by phase in order to identify and rectify operation challenges from the pre-launch period.

< Composit Branding with the sponsor >

< SNS communication >

Next steps i. Season review with media effect analysis in conjunction with legacy events and online promotion results. ii. New content for the 2nd and 3rd phase of the Play Winter project and the official launch will be discussed with the government and host cities due to COVID-19. a. 1st phase : International events, SNS promotion by using test event account 'Hello PyeongChang' b. 2nd phase : Winter sports educational academy, International events, SNS promotion c. 3rd phase : Mega promotion event-official launching, nomination of PR ambassadors, launching brand MD products, winter sports educational academy, international events, SNS promotion iii. Renewal of sponsorship agreement and communication plan iv. Requesting approval from the IOC for using IOC contribution of games time surplus in sports projects next season

※ More details on the project will be reported separately after season 2019/20 is finalized.

Financial Statement (Play Winter) Income

Item IOC Contribution to the Games Time Surplus Sponsor contribution Total Income

Expenses

Item Brand development Online communication Video Total Expenses

Cost

₩60,000,000 $50,847.4

₩60,000,000 $50,847.4

Cost

Details

This income will be used for next season events

# Dollar amount in USD

Details ₩22,000,000 Brand naming & design, Strategic & activation planning, TM application $18,644.0 ₩21,000,000 Instagram, Facebook (6months) $17,796.6 ₩17,000,000 Play Winter Intro, Season highlight $14,406.7 ₩60,000,000 $50,847,4

4.3 PyeongChang 2018 Legacy Events

Supporting the legacy events (4 IF competitions) at Olympic Venues and the events are key contents under the Play Winter campaign December 2019 - February 2020

Location

- Around 8,000 spectators at the Olympic venues - FIS Snowboard World Cup was broadcast on international TV - 3 other events were broadcast on a domestic TV(Jtbc) Alpensia Sliding Centre, Gangneung Hockey Centre, Phoenix Snow Park

The aim of the project is to promote winter sports festival at Olympic venues. By doing this, we can continuously utilize the PyeongChang Olympic stadiums, and maintain and improve the ability to operate sporting events in Korea. The main goal of these events is to bring more people to PyeongChang in order to continue the development of winter sports in Korea, and around the world.

Last season, our foundation assisted IF/NF sponsored competitions through the provision of financial support

< 2019/20 Legacy Events> < IBSF Skeleton Intercontinental Cup > < IIHF U20 World Championship-2b>

< FIL Luge Asian Cup >

< FIS Snowboard World Cup-PGS > < IBSF Skeleton Intercontinental Cup >

Furthermore, we launched the Play Winter Campaign by hosting and supporting 4 different IF competitions. Feedback for the Campaign was extremely positive, and we are collaborating with NFS for winter sports development under the Play Winter Campaign.

Next steps

※ Detailed results on the events in 2019/20 will be reported separately

i. NFS will report to PyeongChang 2018 Legacy Foundation for each event of season 2019/20. ii. The reports will be accessed by the Foundation. iii. Confirming the next season events: a. FIL Luge World Cup(Confirmed by FIL) b. FIS Snowboard World Cup(TBC) c. Ice hockey(TBC) d. FIS-Cup Ski-jumping (TBC) e. Skeleton(TBC) Financial Statement (Legacy Events) Income

Item Central Government Gangwon Province IOC Contribution to the Games Time Surplus NF Funding Total Income

Expenses

Item

Labours Food Operational Costs Rental Costs Sports Equipment Promotion & Marketing Prize Money Travel Expenses Total Costs

Cost ₩392,161,000 $331,217.1 ₩707,924,000 $597,908.8 ₩340,000,000 $288,135.5 ₩455,800,000 $384,966.2 ₩1,864,985,000 $1,575,156

Cost

₩11,850,000 $10,008.45 ₩18,400,000 $15,540.54 ₩58,922,176 $49,934.04 ₩44,000,000 $37,162.16 ₩22,000,000 $18581.08 ₩62,300,000 $52,618.24 ₩56,000,000 $47,297.3 ₩66,527,824 $56,189.04 ₩340,000,000 $288,135.59

Details

Details

This only shows the expense of IOC Contribution to the Games Time Surplus

Target Audience KPI’s

Project Outcome

4.4 Imagine Peace Camp PyeongChang

Host the 4th “Imagine” Peace Camp in PyeongChang September 2020 & December 2020 September: 200 youth from Korea (ages 18 - 24) December: 100 youth from around the world & Korea(ages 18 – 24) 250 Korean students & youth 50 international students& youth Participants to propose sports-based peace activities they can carry out within their community. Outstanding proposals will receive grants and support from the Foundation to carry out their proposals.

The International Olympic Truce Centre and the PyeongChang 2018 Legacy Foundation will co-host the 4th “Imagine” Peace Camp in PyeongChang in September and December of 2020(subject to change due to COVID-19). 100 participants from around the world with different cultural and political backgrounds will come together for week to take part in a series of educational workshops and sporting activities that will explore the role sport can play in the peaceful resolution of conflict. We will also run a short Peace camp for 200 domestic students to promote equality and peace. After completing the camp, participants will be encouraged to implement youth initiatives for peace building within their communities and apply for a grant operated by the Foundation.

Financial Statement (Imagine Peace Camp) Income

Item Gangwon Province PyeongChang County IOC Contribution to the Games Time Surplus Total income

Cost

₩400,000,000 $338,092 ₩200,000,000 $169,046 ₩100,000,000 $84,523 ₩700,000,000 $591,661

Details

# Dollar amount in USD

Promotion & Marketing Activities Classroom Rentals Travel Expenses Operational Costs (Insurance, office supplies, meetings)

Sports & Classroom Equipment (Computers, projectors, screens, balls, nets, goals) Total Costs

₩132,217,080 $11,1753 ₩700,000,000 $59,1661

₩87,500,000 $73,957 ₩65,925,000 $55,721 ₩157,500,000 $133,123 ₩90,357,920 $76,373 ₩13,500,000 $11,410 ₩12,000,000 $10,142 ₩31,000,000 $26,202 ₩10,000,000 $8,452 ₩100,000,000 IOC Contribution to the Games Time Surplus $84,523

PyeongChang County Gangwon Province Gangwon Province Gangwon Province PyeongChang County PyeongChang County Gangwon Province

Gangwon Province

# Dollar amount in USD

4. Events 2020 4.1 PyeongChang Peace Forum 2020

The PyeongChang Peace Forum (PPF) 2020 will take place in PyeongChang, South Korea from 9th to 11th February 2020. This will be the second global forum of peacemakers and peace builders engaged in sports and sustainable development to commemorate and promote the 2018 PyeongChang Peace Spirit locally and internationally. The PPF 2020 is hosted by the Gangwon Provincial Government, Municipality of PyeongChang and organized by the PyeongChang 2018 Legacy Foundation under the theme “Action Plan: End the Korean War” and the slogan “Peace! Here and Now.”

Aim

Duration Target Audience

KPI’s

Location

To continue the peace-building momentum that was started on the Korean Peninsula during the 2018 PyeongChang Olympics and Paralympics to Asia and the world by interlinking peace to the existing global agendas for synergetic cooperation such as the UN Sustainable Development Goals 9 February 2020 – 11 February 2021 *Every year during this period *9 Feb 2018 was the Opening Ceremony of PyeongChang 2018 Olympics 2,000px (international & domestic Governments, NGOS, related organizations, professionals, Civic Societies, and individuals) Participants: 4,000px *162 people from 45 countries 7 Official Events, 21 Sessions, 62 Civil Society groups, 7 Side Events, 1,170 Press released, PPF 2020 Resolution and PCAP (PyeongChang Agenda for Peace) was presented PyeongChang Olympic Alpensia Convention Centre

The main agenda will be on Sports, Economy, Ecology, and UN SDGS #16; Sports being the main theme for this forum to spread PyeongChang Spirit to the world. The PPF 2020 is expected to review the draft framework for the PCAP 2030 and adopt it as an agenda to implement peace into the SDGS of the Decade of Action (2021-2030). Financial Statement (PyeongChang Peace Forum) Income

Item

Legacy Foundation

Gangwon Province

PyeongChang County

KOICA

Sponsorship

Total Income

Cost

₩100,000,000 $83,892 ₩2,000,000,000 $1,677,852 ₩500,000,000 $419,463 ₩80,000,000 $67,114 ₩130,000,000 $109,060 ₩2,810,000,000 $2,357,382

Details

Co-host organization

Hanan bank, Shinhan bank, NH bank

4.2 Sustainable Tourism and Use of Non-Sports Venues

Legacy Foundation Gangwon Province PyeongChang County KOICA Sponsors

# Dollar amount in USD

While there are legacy plans for many of PyeongChang 2018 sporting venues, there are many non- sporting Olympic venues that are not being used to their full potential. With the help of the Yunus Sports Hub, the PyeongChang 2018 Legacy Foundation aims to create a better society through sport and social business by fostering the development of a sustainable tourism sector at PyeongChang non-sports venues. Objectives Use the legacy of the Games and the power of social business to solve a specific local issue or generate socio-economic development in a specific sector such as tourism

Activities - Status-quo analysis - Ideation Process - Strategy and feasibility study - Launch and support to local projects

Scope

May 2020 - Conceptualization and administration Conceptualization and administration

July 2020 - Ideation process Workshop 2 - Ideation 1-week visit on site - ecosystem building + event 2 Steering Committee 2 - Ideation results for approval

5. Project Monitoring

Qualitative Research

June 2020 - Status quo analysis Workshop 1 - Stakeholders mapping Steering Committee 1 - Kick off & presentation of status quo

August 2020 - Strategy and Feasibility Workshop 3 - Feasibility workshop (around 20 July) 1-week visit on site - ecosystem building + event 3 Steering Committee 3 - Presentation of strategy for approval

Through experience of running activities leading up to the PyeongChang Olympic Games, we have found that mass surveys aren’t as effective on finding out the participants’ true thoughts on their experience in the activities. Many Koreans unfortunately see surveys as a time-consuming activity, therefore easily rate the highest score possible and leave the open-ended questions blank. For this reason, the Foundation won’t conduct traditional surveys but rather, interview on camera to up to 10% of participants in all our programmes. We believe that this method will give a more accurate assessment of our programmes and help us improve our activities moving forward. We are currently working with a Korean research partner to develop the interview questions and will put emphasis on

1. Impact on local community

3. Educational impact on positive values

2. Changed perception of sport, with an emphasis on winter sports

A draft version of the interview questions is attached to the appendix of this report.

6. Use of Olympic Properties

Use

Use of Soohorang

Development of Camp Logo which includes Soohorang Use of PyeongChang Logo

Use of Olympic Truce Logo

Justification

- Use of the name Soohorang as the official camp name - Use of Soohorang to create camp logo

- Use the Camp logo on gifts for students (T-shit, caps, water bottles) - Use of PyeongChang Logo on camp merchandize (gifts) for students

- Use of logo on printed material - Use of logo on gifts for participants

Example

7. Appendix 7.1 Youth Interview Questions

The purpose of this interview is to learn how the participants felt about their experience during the ### programme and their stay at PyeongChang. All the information that you provide will be confidential and all responses will be reported in a summarised format. Your responses will be used to make the ### programme experience more meaningful to future participants, organisers and the local district. Thank you for taking the time for taking part in this interview.

Questions 1-3 are about your current age, gender and hometown. 1. How old are you? ____________________________________________________________________________________________ 2. What is your gender? Female Male 3. Where do you live? (General Area) __________________________________________________________________________________________

Excellent 5. How was the cleanliness of your accommodation? Excellent

Yes No Explain

Questions 4-6 are about your accommodation satisfaction during the camp. 4. How did you like the accommodation during the camp? Satisfactory

Fair

Satisfactory

Fair 6. Were you satisfied with the rooming situation at your accommodation?

Poor

Poor

7. Did you receive an informative orientation on the way prior to the camp?

___________________________________________________________________________________ 8. Were the camp organisers friendly and informative during the orientation? Excellent 9. Briefly explain why to the above answer

Satisfactory

Fair

Poor

___________________________________________________________________________________

Excellent 16. Briefly explain why to the above answer

10. How was the journey from the accommodation to/and from the facilities during the camp? Satisfactory

Questions 11-13 are about your experience with local food and beverages. 11. How do you rate the overall quality of the meals provided? Satisfactory

12. What was the most memorable meal during the camp? ____________________________________________________________________ 13. How do you rate the overall dining experience in PyeongChang?

Questions 14-35 are about your experiences participating in the programmes. 14. What was the most memorable experience from the camp? _______________________________________________________________ 15. How satisfied were you overall with the camp organisers and the leaders?

Satisfactory

Fair

Poor

___________________________________________________________________________________ 17. How satisfied were you with the cultural experience programme? Excellent 18. Briefly explain why to the above answer

Satisfactory

Fair

Poor

___________________________________________________________________________________ 19. How satisfied were you with the instructors from the cultural experience programme? Excellent 20. Briefly explain why to the above answer

Satisfactory

Fair

Poor

___________________________________________________________________________________ 21. How satisfied were you with the sports activity programme? Excellent 22. Briefly explain why to the above answer

Satisfactory

Fair

Poor

___________________________________________________________________________________

23. How satisfied were you with the instructors and coaches from the sports activity programme?

24. Briefly explain why to the above answer

___________________________________________________________________________________ 25. How was your experience with the sports value education programme?

26. Briefly explain why to the above answer

___________________________________________________________________________________ 27. How informative were the lecturers of the sports value education programme?

28. Briefly explain why to the above answer

___________________________________________________________________________________ 29. Do you now have a positive outlook on sports after participating in the camp? Yes No Explain: ___________________________________________________________________________________ 30. Did this camp inspire you to continue participating in sports?

Yes No Explain: ___________________________________________________________________________________ 31. What positive values did you gain from participating in sports?

Yes No Explain

____________________________________________________________ 32. Do you think the program was run smoothly?

___________________________________________________________________________________ 33. Were you satisfied with the time duration of the camp? Yes No Explain: ___________________________________________________________________________________ 34. What should we have done to improve your experiences?

_________________________________________________________________

Yes Maybe No

Yes No

Yes No 38. How much did you use?

35. Would you recommend this camp to a friend, relative and/or others?

Questions 36-43 are about your thoughts on the local district (PyeongChang).

36. Did you bring any allowances from home? (If selected “no,” then go straight to Q39)

37. Did you use any of the allowances brought from home?

____________________________________________________________________________________________ 39. Would you come and visit PyeongChang with your family if you had the chance? Yes No Explain: ___________________________________________________________________________________ 40. How satisfied were you with the Olympic facilities?

Excellent

Olympics Skiing Farms and sheep ranches Dried pollock Other

Satisfactory

Fair

41. What is the first thing that comes to mind when you hear the word PyeongChang?

Poor

____________________________________________________________________________

7.2 Adult Interview Questions

The purpose of this interview is to learn how the participants felt about their experience during the ### programme and their stay at PyeongChang. All the information that you provide will be confidential and all responses will be reported in a summarised format. Your responses will be used to make the ### programme experience more meaningful to future participants, organisers and the local district. Thank you for taking the time for taking part in this interview. Questions 1-3 are about your current age, gender and hometown. 1. How old are you? ___________________________________________________________________________ 2. What is your gender? Female Male

Questions 4-6 are about your accommodation during your stay. 4. Where did you stay overnight during the camp? Condominium Resort Hotel Pension

Excellent

50,000~70,000 KRW 70,000~100,000 KRW 100,000~150,000 KRW 150,000+ KRW

Excellent

Yes No

3. Where do you live? (General Area) ___________________________________________________________________________

Other: ____________________________________________________________________ 5. How did you like the accommodation during the camp? Satisfactory

Fair

6. How much did your accommodation for a night cost?

Questions 7-12 are about your experience with local food and beverages. 7. How do you rate the overall quality of the meals provided? Satisfactory

Fair 8. Have you dined at different restaurants outside of the ones provided by the programme?

Poor

Poor

List any: ____________________________________________________________________

9. If so to above, how many times have you dined? 3 times or less 3~5 times 5~10 times 10+ times

Questions 11-15 are all about transportation.

Personal Car KTX or any type of train Bus

12. How much did it cost for the transportation?

Yes No

10. Was there particular food that you wanted to try in PyeongChang? ___________________________________________

11. What type of transportation did you take to get to the camp?

Other: ___________________________________________________________________

__________________________________________________________________ 13. Were you satisfied with the transportation cost to get to the camp?

Please Explain: ____________________________________________________________________

Excellent

Questions 15-19 are about your overall programme experience. 15. How satisfied were you with the programme? Excellent

14. How satisfied were you with the travelling to/and from PyeongChang? Satisfactory

Fair

Satisfactory

Fair

Poor

Poor

16. What was the most memorable experience from the programme? __________________________________________________ 17. Did the programme successfully highlight their purpose and aim (Peace-building cooperation, Sports Education Programmes, Sportsmanship etc.) Yes No Explain: ____________________________________________________________________ 18. How did you hear about the programme? ___________________________________________________________________________

19. What should we have done to improve your experience? ______________________________________________________

Yes No

Questions 20-23 are about your thoughts on the local district (PyeongChang). 20. Would you recommend your friend, relative, colleague to visit PyeongChang?

Explain: ____________________________________________________________________

Olympics Skiing Farms and sheep ranches Dried pollock 22. How satisfied were you with the Olympic facilities? Excellent 23. Any other feedback you want to mention to us?

21. What is the first thing that comes to mind when you hear the word PyeongChang?

Other: ____________________________________________________________________

Satisfactory

Fair

Poor