SPA THE EL

Company Profile

SPA THE EL is a beauty & healing spa created by former Korean TV Personality Lee Mina. With its differentiated spa program, SPA THE EL replenishes the confidence and sense of stability you've lost over the years.

Take care of your precious self with SPA THE EL.

Table of Contents

1. About SPA THE EL

Company

Business Registration No.

Industry

Classification

Year founded

CEO

Business status

Core product/service

Additional business

SPA THE EL

Services, wholesale and retail

Skincare, cosmetics

June 28, 2012

Lee Mina

Spa for Korean celebrities

Skincare

Self-skincare product development

Company

Business Registration No.

Corporate Registration No.

Industry

Classification

Year founded

CEO

Business status

Core product/service

Additional business

COSMETIC THE EL Co., Ltd.

110111-*******

Whole Sale & Retail

Cosmetics & dietary supplements retail

December 10, 2018

Lee Mina

Selling beauty products through Blessing Mina (blessingmina.com)

Blessingme, Minacha (tea), Uribiulkka (dietary supplement), Hyal Blessing Stick, Maryabel Very Barrier Cream, etc.

Beauty products exportation

NAME

Lee Mina

Contact 070-7699-3949

E-Mail

yangmuri1947@naver.com

Chief Executive Officer of SPA THE EL (2011–) Chief Executive Officer of COSMETIC THE EL Co., Ltd. (2018–)

C E O

As Korea's first celebrity-turned-beauty master, Lee Mina is in charge of About Lee Korea's top celebrities, including Park Shin-hye, Hwang Jung-eum, IU, B Mina ada, Hyorin, Sunny, Kim Jong-kook, Haha, and more.

Licensed aesthetician International colorist License for National Color Psychotherapist level 2 & 3 Credentials Korea's first beauty healing expert Korea's first color therapist Aromatherapy expert COLOR THE EL developer

Former professor of color therapist at Allonge-M Wellness College Liposage Division President's Award at the KASF Skin Beauty Contest Received the Proud National “Beauty Literature Award” Current Professor of Faculty of Liberal Arts at ACTS University

Honors & a wards

C E O

LEE MINA

2005 TV Personality

2012 Celebrity Beauty Expert

2018 Overall Beauty Brand CEO of COSMETIC THE EL

CEO Lee Mina felt the need for comprehensive celebrity beauty while acting as TV Personality for years, and She launched SPA THE EL to heal their body and mind beyond simple skin care. Then, she found COSMETIC THE EL to deliver her beauty knowledge and experience obtained through SPA THE EL to general customers.

Media Appearance

Healing of body and mind = Overall beauty influencer

Lee Mina’s past activities Lectures

Columns

+

200+ domestic and overseas media appearances

+

100+ lectures and classes

+

200+ newspaper and magazine column articles

Aesthetic knowledge and experience through spa

Spa program created based on SPA THE EL's unique and delicate esthetic knowledge and experience > Famous as a celebrity spa

CEO Lee Mina is an all-rounder

After several years of acting as a TV personality, Lee Mina showed off her abilities in various fields th rough activities as a CEO, empha sizing inner & outer beauty.

Rich celebrity network

Exercising good influence through years of entertainment industry networking and various internal and external activities

Rich Celebrity Personal Network

network of entertainment businesses

CEO Lee Mina has built a rich network based on sincerity and trust in the ruthless entertainment industry.

While running SPA THE EL, she provided practical influence (inner & outer beauty) to build a more solid relationship in the entertainment world.

Aesthetic Knowledge and Experience through Spa

With the need for comprehensive celebrity beauty care, SPA THE EL was founded in 2012. The spa has managed numerous K-stars, who look gorgeous on the outside but are tired from stress on the inside, providing them with peace of mind and relief from body fatigue. This effort has become the basis for SPA THE EL's esthetic knowledge and experience.

Aesthetic Tips for Spa

CEO Lee Mina is an All-rounder

To incorporate her firm belief that comprehensive beauty comes from healin g the body and mind, CEO Lee Mina devoted herself to related certifications and studies to catch the two rabbits, beauty and mental healing, at once.

Due to her efforts, she received the title "Celebrity beauty master" and promoted comprehensive beauty's importance through various broadcasts, lectures, and column contributions.

CEO of SPA THE EL, Lee Mina

2. Business Introduction

Business

Brand

Main business

SPA THE EL

Maryabel (Basic skincare)

SPA THE EL

- 5 Rebalance

Skincare

(Toner & serum)

+ Cosmetic development

- Very Barrier Cream - Gardening Mist - Barrier Sun Cream

COSMETIC THE EL

Blessing Lab (Inner beauty)

- Blessingme - Uribiulkka (dietary supplement) - Minacha tea - Enzyme Root - Soonsac CUT - Smashing Body

SPA THE EL Director

Consultation Dept

Management Dept

VIP Consultation

Customer care

CEO

Customer service center

Strategy & planning Dept

General after-sales

Product planning

service

Product development

Sales network

Product testing

management

Product launching

Shipping

Design

management

COSMETIC THE EL Director

Overseas management

Marketing

Marketing plan

Registration and

Marketing

licensing

channel operation

management

Influencer

Partnership

management

management

General public

Import & export

relations

Color Therapy

Color Therapy

What is SPA THE EL’s Color Therapy?

It is a holistic therapy that combines the Chakra Colors principle (Alternative medicine) and Color Psychology to balance and heal the broken body and mind. "God said, 'Let there be light,' and there was light (Genesis 1:3). Color therapy is an amazing process of finding, understanding, and discovering oneself through light (color) created by God. Color light therapy and chakra therapy create the hormones your body needs and boost immunity, making you more lively and energetic.

Lee Mina’s Color Counselling

Lee Mina’s Color Counselling

Many respond that they're unsure when asked, "Are you happy now?” Living a happy and enjoyable life is natural, but modern people often complain that life is hard and emotionally unstable due to exhaustion. Lee Mina's Color Psychological Counseling helps to find your lost self through color, find the ultimate cause of the problem, and find a hea lthier and happier self. Color helps you live healthier and happier lives by discovering conflicts, traumas, and wounds in your subconscious.

Celebrities who received Lee Mina's Color Consultation

Lee Mina’s Color Counselling

Face

Your face shows your dignity. The era of anti-aging has passed, and the era of well-aging has arrived. Carve time on your face healthily and elegantly.

SPA THE EL's various treatments make your skin more beautiful. We promise moist, clear, softly radiant, and healthy skin with beautiful lines.

Body

Don't neglect your body any longer. Listen to what your body is telling you. Experienced therapists relieve fatigue and pain caused by various stresses, relaxing the body from the depths.

We focus on your body signals, such as neck and shoulder stiffness, back pain, and lower body swelling, and proceed with the therapy accordingly. Experience our skilled therapy passing down through the aesthetician's fingertips.

Slimming

SPA THE EL's Slimming Care goes beyond simple weight loss. For those who dream of a flabless, resilient, and beautiful body line, it effectively removes unnecessary cellulite to create a healthy body.

Professional therapists with international anti-cellulite certification perform Liposage. SPA THE EL's detox treatment, excellent for swelling and restoring elasticity, creates a flawless body to boost your confidence.

Pregnancy

Pregnancy is the most crucial period for a woman. It starts with the excitement of a new life but is psychologically unstable because of the vague fear of childbirth. Also, it is a period of discomfort due to continuous body and body condition changes caused by extra hormonal activity.

Get the safest, most efficient, and most organized prenatal and postpartum care from SPA THE EL's certified therapists.

Wedding

Marriage, one of the most important days in your life, begins life's second chapter. SPA THE EL helps you start your next chapter with radiance. We provide skin care to create clear and radiant skin, slimming care to create a beautiful dress line, couple massage, and couple color psychological counseling that both the bride and groom can receive together. SPA THE EL's unique program will turn you into a beautiful bride on your wedding day.

Etc.

Ear Candle Therapy + Couples Therapy

China CCTV

Lee Mina was featured and introduced as Korea's top celebrity beauty expert by CCTV, China's most prominent public broadcasting company.

Get It Beauty

"Get It Beauty" is the best and pride of Korea’s beauty shows on television. In episode 25 of Season 1, SPA THE EL was featured as host Eugene's favorite spa.

KBS “Beauty Bible”

Beauty broadcast hosted by Hwang Kwang-hee and Jeon Hyo-seong. Lee Mina appeared as a Color Healing Therapist, conducted color counseling, and grasped Jeon Hyo-seong’s psychological state.

MBC “I Live Alone”

Jeon Hyun-moo, a regular spa celebrity, gave SPA THE EL's color therapy product to Kim Gwang-gyu as a gift.

Fashion N “Follow m”

SPA THE EL featured as the hosts and K-celebrity Ivy's regular skin care spa.

TV Chosun “News Show Pan”

TV Chosun, a comprehensive media company, also focused on SPA THE EL.

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C OSMETIC THE EL

SPA THE EL's cosmetic know-how + experience of giving birth to five children

COSMETIC THE EL Co., Ltd. was established in 2018 to deliver healthy beauty to the public with SPA THE EL beauty experts' know-how and the grievance-based knowledge and experience achieved as a woman and mother.

BASIC COSMETIC

BASIC COSMETIC

Basic Skincare Line

While running SPA THE EL, we've realized the importance of basic skincare and that outer beauty multiplies only with a strong foundation.

So, we developed a basic skincare line, "Maryabel" to strengthen the foundation for everyone to use. There are no breakouts for every skin type, even for sensitive skin.

“I felt the importance and preciousness of inner beauty while birthing five children. As a woman and mother, I wanted to recover my body to its original state

Dietary supplement line for body and digestive system circulation. Blessing Lab's inner beauty products contain the concerns experienced by CEO Lee Mina, who experienced pregnancy and childbirth five times as a woman.

INNER BEAUTY

Dietary Supplement Line

while maintaining my health.”

INNER BEAUTY

COSMETIC THE EL Sales Channel

( https://smartstore.naver.com/blessingmina ) COSMETIC THE EL's official sales channel. Except for sellers and affiliate channels approved by HQ, we sell all of our products here, and most of our products are highly satisfied with ratings of 4.8+ out of 5 stars.

COSMETIC THE EL Instagram

( https://www.instagram.com/spatheel/ )

COSMETIC THE EL's official PR and CEO Lee Mina's personal channel where all official information, notice, and events are posted.

Currently, the channel is running under the name of SPA THE EL, but we plan to operate a dedicated brand account for COSMETIC THE EL.

3. Business Strategy

A BOUT US

The public is exhausted and hurt by various social and personal problems due to the side effe cts of the trend obsession that only focuses on outer beauty. Recently, the public has sought a new brand that reflects various tastes.

So now, the public wants healthy (mental and physical) inner beauty rather than outer beauty.

SPA THE EL and COSMETIC THE EL provide beauty that encompasses the body and mind of t he general public. CEO Lee Mina and all employees are working hard to become a brand repr esenting Korea's no.1 healthy beauty. Just as she became a celebrity beauty master with SPA THE EL, Lee Mina will now strive to be come a health beauty master who promotes healthy beauty to the public that has lost their mental and physical health.

Establish Brand Identity through Media Renewal

Current state

Goal

Single account for information such as CEO Lee Mina's personal l We plan to manage systematically, e.g., brand establishment & separation, ife, product information, and event notices.

Instagram

Blog

Website

External Marketing

Used as a secondary guide for Instagram

Currently, it doesn't operate as an official website. The Smart Store functions as the official website.

No other marketing activities other than the Instagram account

product information provision, separate promotion, etc.

Using various media expressions inherent in the blog, we plan to supplement the information delivery limitations of Instagram and use the blog as a PR channel.

Plans to function as the official website + shop through renewal

Plans to utilize various keywords, shopping advertisements, and collaborate with various companies and celebrities (power bloggers)

(establish the brand and separate operation of accounts)

Posting various information in one account

Current official account

Establish Brand Identity through Flatform Renewal

Create an account per brand + Separate information and PR channels for marketing efforts

Create a dedicated PR account

Company official YouTube channel

Company official Instagram

for promotion, with Instagram + YouTube ad

Instagram celebrity collaboration

Establish a PR system by operating various channels (1)

C OSMETIC THE EL

Company official website

Company official Smart Store

Power blogger

Company official blog

Power blogger collaboration

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Utilize Korea's leading live streaming commerce

• Naver Live Streaming Commerce • H Mall, etc.

Opened experience shops at Olive Young, etc.

• Open experience shops to improve awareness and publicize product quality • Opened in Olive Young, a representative Korean beauty shop • Also, opened various experience shops in the target group's (30s and 40s) prefer red locations, e.g., brunch cafes, etc.)

Major overseas sales outlets

• China

• Indo

• Indonesia

• Singapore

Main target audience: Women in their 30s and 40s

• Weekend dramas • Morning dramas • Product placement focuses on the media p referred by the primary target audience, i. e., women in their 30s and over 40s

Collaboration with beauty celebrities (Instagram, blog)

• Collaboration with various beauty celebrities • Improve awareness • Improve sales

Main target audience: Women in their 30s and 40s

• Main target audience: Women in their 30s and over 40s • Develop fun tests related to parenting, skin, diet, etc., to obtain indirect promotional effects and secure potential customers

COSMETIC THE EL

THANK YOU

Address:26, Seolleung-ro 153-gil, Gangnam-gu, Seoul, Republic of Korea Hotline: 070-7699-3949 Email: yangmuri1947@naver.com